Industry’s First Tag Pricing Guide Providing Insight on RFID Costs

Ashburn, VA – May 27, 2009 – The industry’s first RFID Tag Pricing Guide™ is being offered for free to end-users by ODIN’s RFID Lab (www.ODINtechnologies.com). ODIN, the leader in RFID benchmarking and packaged RFID solutions for government, healthcare, aerospace and defense, responded to demand from end users to provide trusted RFID cost data. The RFID Tag Pricing Guide™ is the first independent source for standard tag pricing and highlights key variables that drive tag cost. It is designed to educate buyers and facilitate better purchase decisions. The Guide complements ODIN’s RFID Benchmark Series™ which presents the industry standard for head-to-head, scientific RFID equipment and component performance. Today’s release is the first in a series of tag pricing guides that will track pricing trends for end users over time.

“There is a great deal of misunderstanding surrounding passive RFID tag prices,” commented Chetan Karani, a lead RF engineer at ODIN. “Tags come in many forms and with a broad variety of capabilities. For instance, with a seven cent tag, you can be sure it doesn’t have a large memory bank and can’t withstand an hour in an autoclave. End users need to make sure they align use case, application, and performance requirements with expectations around tag costs. The RFID Tag Pricing Guide™ is a first step in understanding the basics of RFID tag cost and it’s free from the engineers at ODIN.”

“We’ve seen end-user put an entire project in jeopardy because they don’t do a little bit of tag research. It is essential that you establish an apples-to-apples comparison when considering the price of tags,’ commented Harold Goldzung who leads sourcing at ODIN technologies. He added, “Most end users haven’t considered the variables that make up a converted tag cost. Many vendors will just present their lowest price and generic data sheets that do not educate users about how to best meet specific requirements. The RFID Tag Pricing Guide™ provides insight into current tag pricing and the key tag features that drive cost. End users will benefit from ODIN’s seven years of experience solving these issues for customers.”

The tag pricing guide includes sections on the following topics:

Setting the Record Straight – What do tags cost? Myths about passive RFID Tag Pricing The Impact of Tag Silicon The Impact of Tag Dimensions The Role of Frequency Key Tag Features Pricing Guide May 2009 Recent Industry Updates

To download your free copy go to:
http://www.odintechnologies.com/rfid-tag-pricing-guide

About ODIN technologies
ODIN technologies is the leader in accurate and easy to use RFID solutions for government, healthcare, aerospace and defense, and IT asset tracking. Global corporations on five continents leverage ODIN's expert engineers and patented RFID solutions to achieve accuracy, speed and visibility. In addition to turn-key solutions, implementations and engineering, ODIN publishes the RFID Benchmark Series™ and the RFID Pricing Guide™, the industry's first and most referenced head to head performance and cost analyses of RFID components. ODIN's RFID automation and optimization software EasyRFID™ has been successfully used at dozens of companies across more than 200 sites worldwide to ensure accurate and scalable RFID implementations. ODIN serves clients from offices in Ashburn Virginia, Dublin, Ireland and Budapest, Hungary. www.ODINtechnologies.com

Contact:
Bret Kinsella
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